21 Aug 2020 • Make Travel Matter
To highlight the power of sustainable travel in protecting wildlife around the world, The TreadRight Foundation has released a short film featuring its ‘Wildlife’ Ambassador and award-winning National Geographic photographer, Ami Vitale. In 2009, Ami Vitale’s journey as a photographer shifted to focus on the world’s most compelling wildlife and environmental issues, after shooting a powerful story on one of the world’s last living northern white rhinos. Travel has empowered Ami to share stories about the interconnectedness of humanity and the natural world. The short film is set in Centennial Valley, just outside of Yellowstone National Park, which is home to an abundance of diverse wildlife, and to the largest concentration of mammals in the lower 48 states.
With the recent halt of travel resulting from the COVID-19 pandemic, numerous conservation efforts around the world which rely on travel and tourism have been jeopardized. Without international visitors to support the economy, local communities and the wildlife they protect all suffer. “As we start to travel again, it is critical that we take an active role in helping to protect wildlife and the ecosystems we share with them,” says Ami Vitale. TreadRight and Ami Vitale’s goal is to encourage travellers to make conscious choices that support the ethical treatment of wildlife and protect endangered populations. She urges travellers to do their research and choose travel companies that put animal welfare at the forefront.